Helping B2B Tech Founders Unlock International Growth
Ready to go beyond product-market fit and build real traction in Europe — or beyond? Start building your go-to-market foundation today and turn your global ambition into sustainable growth.
Trusted by ambitious B2B founders scaling into Europe
“Went from expansion fog to €1.2M ARR in France in under a year.”
— SaaS scale-up, Series A
“Signed 300+ new partners in 9 months — faster than we thought possible.”
— Sustainability startup, Seed stage
“Achieved 150% YoY growth and became the #1 market globally.”
— Fintech company, Series B
15+ years building and scaling tech companies in France & across Europe.
Why I built askanna.
After building my own start-up in France and watching brilliant founders stall at the border, I realized expansion isn’t about copying what worked — it’s about building what fits.
That’s why I created askanna: to partner with ambitious founders and help them scale internationally with clarity, confidence, and precision.
Are you ready to scale internationally?
Take the free Growth Score Quiz
5 minutes to uncover your GTM readiness score — and your personalized focus plan.
Expanding into new markets is high-stakes. The Growth Score Quiz gives you instant clarity on where you’re strong, where you’re exposed, and what to prioritize before your next big move. Fast, practical, and built for ambitious founders like you.
How we can work together
The FIT Sprint™: Market Entry Accelerator
Go from expansion fog to your first international market unlocked — in 90 days.
Perfect if you’re making your first big move into France or another key market.
The FIT Framework™ helps you focus on the right ICP, localize your GTM motion, and prove traction with early wins.
The SCALE Sprint™: Market Expansion Accelerator
Build a repeatable GTM engine for multi-market scale.
When you’re ready to expand beyond your first new market, the SCALE Framework™ helps you design a scalable revenue engine, align your GTM team, and unlock sustainable international growth.
1:1 Advisory for Founders & GTM Leaders
Work directly with me to design, pressure-test, and scale your GTM strategy.
For founders and GTM leaders who want a hands-on partner to navigate complex markets, accelerate sales, and move beyond founder-led growth.
Start with a free discovery call to explore fit.
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Student Love Notes
We've helped so many incredible students to find success as Virtual Assistants...
The VA Business Blueprint helped me to go from feeling completely stuck to starting my business and getting my first client!
Ellen, business name
I enrolled in the VA Services Academy feeling completely lost - within 2 weeks I knew exactly what to offer & what to charge.
Ellen, business name
Beginner to Booked Out was a game-changer for me. Anna and her team are incredible and I'm booked out for the next 3 months!
Ellen, business name
Your weekly GTM playbook for international growth.
Join hundreds of founders and GTM leaders who get my weekly frameworks, case studies, and practical playbooks on cross-border expansion. Saveable, skimmable, and built for execution.
Cracking Product Market Fit Abroad
A founder’s guide to validating product-market fit in new markets — with real stories, data, and a checklist to avoid costly mistakes.
The Silent Killer of New Market Launches (And How to Stop It)
Why even the best GTM strategy fails without the right first hires — and how to set your team up for success in the first 90 days.
Local Buyer Journey - How It Shifts Across Europe
Scaling your SaaS abroad? The biggest mistake founders make isn’t pricing, CAC, or even product–it’s assuming the buyer journey travels with you.
New on the blog...
How to Pack Light for the Perfect Mini Break
There’s something magical about a mini break. A few days away from your usual routine, a change of scenery, good food, long walks, and that feeling of being slightly untethered from everyday life.
But somehow the packing part always feels… chaotic. Suddenly the “just a few days away” trip turns into a suitcase situation that would survive a two-week holiday.
The truth? You probably need way less than you think.
Learning to pack lightly doesn’t just make travel easier, it makes the whole experience feel calmer, more spontaneous, and a lot more fun.
✈️ Packing Light Is Easier Than You Think.
👀 Take my recent trip to Madeira...
🔥 That One Bag Will Change Everything
Packing Light Is Easier Than You Think.
Packing light isn’t about restriction or sacrificing style. It’s about being intentional.
Instead of throwing options into a suitcase “just in case”, you build a small collection of pieces that work together effortlessly.
Think layers. Think versatility. Think outfits that can go from a morning coffee walk to dinner without needing a full wardrobe change.
Once you start packing this way, travelling becomes a lot simpler, and honestly, a lot more enjoyable.
Take my recent trip to Madeira...
On a recent trip to Madeira, I challenged myself to pack in just one small bag.
No “backup” outfits. No extra shoes I’d probably never wear. Just the essentials.
And you know what? I didn’t miss anything.
Having fewer choices actually made the trip easier. Getting dressed took seconds, my bag was light enough to carry anywhere, and I never had that annoying moment of digging through layers of things I didn’t need.
It was proof that packing light isn’t about doing without, it’s about travelling smarter.
The Absolute Essentials
For most short trips, my packing list barely changes.
A versatile dress or two, a comfortable pair of trainers, a lightweight jumper, sleepwear, and a simple jacket that works with everything.
Toiletries stay minimal and travel-sized, and I always pack a reusable tote for beach days, market runs, or spontaneous shopping.
When everything works together, a tiny bag suddenly feels more than enough.
My Go-To Packing List:
Clothing
1 travel outfit (comfy but cute)
1 versatile dress or outfit for evenings
1 lightweight jumper or cardigan
1 jacket or coat depending on the weather
1 extra top
1 pair of comfortable trainers
Sleepwear
Underwear + socks
Toiletries
Toothbrush + toothpaste
Travel-size skincare essentials
Deodorant
Hairbrush or comb
Minimal makeup (if needed)
Essentials
Phone + charger
Passport or ID
Sunglasses
Small crossbody bag
Reusable tote bag
Extras (Optional but handy)
Kindle or book
Reusable water bottle
Compact umbrella
Hair clip or scrunchie
Lip balm
“Travel isn’t about how much you bring with you — it’s about how much freedom you leave room for.”
That One Bag Will Change Everything
There’s something incredibly freeing about travelling with just one bag.
No dragging heavy suitcases through train stations. No waiting around at baggage carousels. No stress about what you packed or didn’t pack.
Just grab your bag and go.
It turns travel into something lighter, physically and mentally.
And once you experience that kind of simplicity, it’s hard to go back.
3 Key Factors To Finding Your Perfect Mini-Break Bag:
Size matters (but smaller is better): your bag should be big enough for essentials but small enough that overpacking isn’t an option.
Comfort is everything: if you’ll be walking through airports, train stations, or cobbled streets, a comfortable strap and lightweight design are essential.
Style you actually love: a bag you genuinely love to carry makes the whole experience feel better. Function matters, but so does feeling good with it.
Mini breaks are meant to feel easy, spontaneous, and refreshing.
Packing lightly helps you lean into that energy, less stress, less stuff, and more room to actually enjoy where you are.
So next time you’re heading off for a few days away, try taking less than you think you need.
You might be surprised by how much better the trip feels.
Bon voyage!
Evelyn Smith xxx
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