Helping B2B Tech Founders Unlock International Growth
Ready to go beyond product-market fit and build real traction in Europe — or beyond? Start building your go-to-market foundation today and turn your global ambition into sustainable growth.
Trusted by ambitious B2B founders scaling into Europe
“Went from expansion fog to €1.2M ARR in France in under a year.”
— SaaS scale-up, Series A
“Signed 300+ new partners in 9 months — faster than we thought possible.”
— Sustainability startup, Seed stage
“Achieved 150% YoY growth and became the #1 market globally.”
— Fintech company, Series B
15+ years building and scaling tech companies in France & across Europe.
Why I built askanna.
After building my own start-up in France and watching brilliant founders stall at the border, I realized expansion isn’t about copying what worked — it’s about building what fits.
That’s why I created askanna: to partner with ambitious founders and help them scale internationally with clarity, confidence, and precision.
Are you ready to scale internationally?
Take the free Growth Score Quiz
5 minutes to uncover your GTM readiness score — and your personalized focus plan.
Expanding into new markets is high-stakes. The Growth Score Quiz gives you instant clarity on where you’re strong, where you’re exposed, and what to prioritize before your next big move. Fast, practical, and built for ambitious founders like you.
How we can work together
The FIT Sprint™: Market Entry Accelerator
Go from expansion fog to your first international market unlocked — in 90 days.
Perfect if you’re making your first big move into France or another key market.
The FIT Framework™ helps you focus on the right ICP, localize your GTM motion, and prove traction with early wins.
The SCALE Sprint™: Market Expansion Accelerator
Build a repeatable GTM engine for multi-market scale.
When you’re ready to expand beyond your first new market, the SCALE Framework™ helps you design a scalable revenue engine, align your GTM team, and unlock sustainable international growth.
1:1 Advisory for Founders & GTM Leaders
Work directly with me to design, pressure-test, and scale your GTM strategy.
For founders and GTM leaders who want a hands-on partner to navigate complex markets, accelerate sales, and move beyond founder-led growth.
Start with a free discovery call to explore fit.
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Student Love Notes
We've helped so many incredible students to find success as Virtual Assistants...
The VA Business Blueprint helped me to go from feeling completely stuck to starting my business and getting my first client!
Ellen, business name
I enrolled in the VA Services Academy feeling completely lost - within 2 weeks I knew exactly what to offer & what to charge.
Ellen, business name
Beginner to Booked Out was a game-changer for me. Anna and her team are incredible and I'm booked out for the next 3 months!
Ellen, business name
Your weekly GTM playbook for international growth.
Join hundreds of founders and GTM leaders who get my weekly frameworks, case studies, and practical playbooks on cross-border expansion. Saveable, skimmable, and built for execution.
Cracking Product Market Fit Abroad
A founder’s guide to validating product-market fit in new markets — with real stories, data, and a checklist to avoid costly mistakes.
The Silent Killer of New Market Launches (And How to Stop It)
Why even the best GTM strategy fails without the right first hires — and how to set your team up for success in the first 90 days.
Local Buyer Journey - How It Shifts Across Europe
Scaling your SaaS abroad? The biggest mistake founders make isn’t pricing, CAC, or even product–it’s assuming the buyer journey travels with you.
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