Helping B2B Tech Founders Unlock International Growth

Ready to go beyond product-market fit and build real traction in Europe — or beyond? Start building your go-to-market foundation today and turn your global ambition into sustainable growth.

Trusted by ambitious B2B founders scaling into Europe

“Went from expansion fog to €1.2M ARR in France in under a year.”

— SaaS scale-up, Series A

“Signed 300+ new partners in 9 months — faster than we thought possible.”

— Sustainability startup, Seed stage

“Achieved 150% YoY growth and became the #1 market globally.”

— Fintech company, Series B

15+ years building and scaling tech companies in France & across Europe.

Why I built askanna.

After building my own start-up in France and watching brilliant founders stall at the border, I realized expansion isn’t about copying what worked — it’s about building what fits.

That’s why I created askanna: to partner with ambitious founders and help them scale internationally with clarity, confidence, and precision.

Are you ready to scale internationally?

Take the free Growth Score Quiz

5 minutes to uncover your GTM readiness score — and your personalized focus plan.

Expanding into new markets is high-stakes. The Growth Score Quiz gives you instant clarity on where you’re strong, where you’re exposed, and what to prioritize before your next big move. Fast, practical, and built for ambitious founders like you.

How we can work together

The FIT Sprint™: Market Entry Accelerator

Go from expansion fog to your first international market unlocked — in 90 days.
Perfect if you’re making your first big move into France or another key market.

The FIT Framework™ helps you focus on the right ICP, localize your GTM motion, and prove traction with early wins.

The SCALE Sprint™: Market Expansion Accelerator

Build a repeatable GTM engine for multi-market scale.
When you’re ready to expand beyond your first new market, the SCALE Framework™ helps you design a scalable revenue engine, align your GTM team, and unlock sustainable international growth.

1:1 Advisory for Founders & GTM Leaders

Work directly with me to design, pressure-test, and scale your GTM strategy.
For founders and GTM leaders who want a hands-on partner to navigate complex markets, accelerate sales, and move beyond founder-led growth.

Start with a free discovery call to explore fit.

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Student Love Notes

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Cracking Product Market Fit Abroad

A founder’s guide to validating product-market fit in new markets — with real stories, data, and a checklist to avoid costly mistakes.

The Silent Killer of New Market Launches (And How to Stop It)

Why even the best GTM strategy fails without the right first hires — and how to set your team up for success in the first 90 days.

Local Buyer Journey - How It Shifts Across Europe

Scaling your SaaS abroad? The biggest mistake founders make isn’t pricing, CAC, or even product–it’s assuming the buyer journey travels with you.

New on the blog...

My Amazing Featured Blog Goes Right Here

How to Plan the Perfect Weekend Getaway

March 11, 20269 min read

Not every trip needs weeks of planning or a long-haul flight.

Some of the best travel memories come from quick, spontaneous weekend escapes — a couple of days away from routine, exploring somewhere new, and returning home feeling completely refreshed.

The secret to a great weekend getaway isn’t packing more into the trip. It’s choosing the right destination, keeping plans simple, and leaving room for a little spontaneity.



Start With the Right Destination

For a short trip, travel time matters.

The ideal weekend destination should be easy to reach, whether that’s a scenic train journey, a short drive, or a quick flight. The less time you spend travelling, the more time you have to actually relax, explore, and enjoy your surroundings.

Coastal towns, countryside villages, and vibrant cities can all make fantastic mini break destinations depending on the kind of escape you’re craving. The key is choosing somewhere that gives you the experience you want without requiring too much planning or complicated logistics.

When choosing your destination, keep these tips in mind:

  • Look for locations within a 2–3 hour travel window. This helps you maximise your time away rather than spending half your trip in transit.

  • Choose somewhere easy to navigate. Walkable towns, compact cities, or destinations with simple public transport make exploring much more enjoyable.

  • Think about the type of experience you want. Do you want a relaxing countryside retreat, a coastal escape, or a city full of restaurants, culture, and shopping?

  • Prioritise destinations with multiple nearby things to do. Cafés, scenic walks, local markets, museums, or viewpoints can make your trip feel full without needing to travel far.

  • Check the weather and seasonal highlights. Festivals, markets, or seasonal scenery can make a mini break feel even more special.

  • Choose somewhere that feels different from your everyday environment. Even a nearby destination can feel like a true getaway if it offers a new atmosphere or scenery.

With the right destination, even a two-day trip can feel refreshing, memorable, and surprisingly rejuvenating.

The Train

Choose One or Two Highlights

When you only have a couple of days away, it can be tempting to fill your itinerary with as many activities as possible. But trying to see and do everything often turns a relaxing mini break into a rushed checklist.

A better approach is to choose one or two experiences you’re genuinely excited about and build the rest of your trip around them. These highlights become the anchor points of your getaway, giving your trip structure while still leaving room for spontaneity.

Your highlights might be something simple and enjoyable, such as a restaurant you've been wanting to try, a scenic coastal walk, a museum visit, or a local market. When you focus on just a few meaningful experiences, the entire trip feels more relaxed and intentional.

Here are a few ideas to help you choose your highlights:

  • Pick one memorable activity for each day of your trip, such as a hike, sightseeing spot, or special experience.

  • Research local restaurants or cafés in advance so you can enjoy a meal you’re genuinely excited about.

  • Look for unique local experiences, such as food markets, historic landmarks, or scenic viewpoints.

  • Consider seasonal activities like festivals, farmers' markets, or outdoor events happening while you visit.

  • Choose experiences that reflect the vibe of the destination, whether that’s relaxation, adventure, culture, or food.

  • Leave space in your schedule so you can explore unexpected discoveries like charming streets, small shops, or hidden cafés.

Remember, the goal of a mini break isn't to see everything. It's to slow down, enjoy the moment, and create a few memorable experiences that make the trip feel special.

Focusing on just a couple of highlights often leads to a more enjoyable and relaxing getaway overall.

Market

Slow Mornings Are Part of the Plan

One of the best parts of a weekend getaway is the slower pace.

When everyday life is busy, a mini break is the perfect opportunity to step away from strict schedules and give yourself permission to slow down. Instead of waking up early to rush from one activity to the next, allow your mornings to unfold naturally.

Imagine waking up without an alarm, opening the curtains to a new view, and starting your day with a relaxed breakfast rather than a packed to-do list. These slower moments help you settle into the destination and truly enjoy the experience of being away.

Often, the most memorable parts of a trip happen during these unplanned moments. A quiet café you discover while wandering, a scenic viewpoint you stumble upon, or a charming local shop can easily become the highlight of your entire weekend.

To make the most of slow mornings on your mini break, try:

  • Starting your day without an alarm whenever possible so you can wake up naturally and feel rested.

  • Planning a relaxed breakfast or coffee stop at a local café rather than grabbing something quickly on the go.

  • Taking a morning walk to explore the neighbourhood before it gets busy.

  • Leaving space in your itinerary so you don’t feel pressure to rush through activities.

  • Enjoying the atmosphere of your surroundings, whether that’s watching the ocean, strolling through quiet streets, or sitting in a sunny plaza.

  • Capturing the small moments, like journaling, taking photos, or simply pausing to appreciate where you are.

Slow mornings create a completely different rhythm for your trip. They give you time to be present, enjoy your surroundings, and ease into the day without stress.

Sometimes, those quiet, simple moments are exactly what make a mini break feel truly special.

Cafe

Pack for Simplicity

Packing light makes short trips so much easier.

When you’re only away for a couple of days, you really don’t need a full suitcase of options. In fact, the more you pack, the more time you often spend digging through your bag, deciding what to wear, or carrying unnecessary weight from place to place.

Instead, focus on bringing a small selection of versatile items that work well together. A few outfits you already feel comfortable in, a pair of shoes you can walk in all day, and your essential toiletries are usually more than enough for a weekend getaway.

Packing simply not only saves space, but it also removes decision fatigue while you're away. When your bag is organised and easy to manage, you can spend less time worrying about what you packed and more time enjoying your destination.

Here are a few ways to keep your packing simple and stress-free:

Choose outfits that can be mixed and matched so a few pieces create multiple looks.

Stick to a neutral colour palette so everything pairs easily together.

Bring only one or two pairs of shoes, ideally one comfortable pair for walking and one optional pair for evenings.

Use travel-sized toiletries or refillable containers to save space in your bag.

Pack items that serve multiple purposes, like a light jacket that works for both day and evening.

Use packing cubes or small organisers to keep everything tidy and easy to find.

Avoid packing “just in case” items that you’re unlikely to use during a short trip.

The goal is to pack with intention rather than packing for every possible scenario. When you travel lighter, moving between places becomes easier, your luggage stays organised, and your trip feels far more relaxed.

Sometimes the simplest bag leads to the most enjoyable getaway.

Packing List

Make the Journey Part of the Experience

Weekend travel can feel surprisingly luxurious when you treat the journey itself as part of the adventure rather than just the time it takes to get somewhere.

Instead of rushing through the travel portion of your trip, try to embrace it as the beginning of your getaway. Whether you're travelling by train, car, or plane, the journey can be a chance to slow down, relax, and mentally transition away from your everyday routine.

There’s something special about watching new landscapes pass by, noticing how the scenery gradually changes, and feeling that sense of anticipation as you get closer to your destination. When you approach travel this way, the experience starts long before you arrive.

A few simple touches can make the journey feel more enjoyable and intentional:

Bring a good book or magazine to enjoy during the journey.

Download a podcast or audiobook that you’ve been meaning to listen to.

Create a travel playlist to set the mood for your trip.

Pack a few snacks or a favourite drink to make the journey more comfortable.

Take time to notice the scenery, whether it’s rolling countryside, coastal views, or passing towns.

Use the travel time to unwind, reflect, or plan the experiences you're excited about during your trip.

Capture the start of your trip with photos or notes, documenting the journey as part of the story.

Often, the journey is what helps you shift into “holiday mode.” It creates a clear break from everyday life and allows you to arrive at your destination already feeling more relaxed and present.

When you slow down and enjoy the travel experience itself, the entire trip feels longer, richer, and more memorable.

Headphones

Common Mistakes to Avoid

Packing Too Many Shoes

Shoes take up a lot of space. For a mini break, you usually only need two pairs: one comfortable pair and one optional dressier pair.


Bringing Full-Size Toiletries

Travel-sized products or refillable bottles save space and weight in your bag.


Packing Clothes You Don’t Normally Wear

Trips are not the best time to experiment with uncomfortable clothing. Pack pieces you already know you love wearing.


Tools, Resources, and Helpful Packing Tips

Here are a few tools that make packing light even easier:

Packing Cubes
Great for organising clothing and maximising suitcase space.

Digital Packing Lists
Apps like PackPoint can generate a packing list based on your destination and trip length.

Carry-On Travel Bags
Choosing the right bag can naturally limit how much you pack and make travelling easier.


FAQ

How many outfits should I pack for a weekend trip?

For a 2–3 day trip, 2–3 outfits plus a comfortable travel outfit are usually enough.


Can I pack everything in a carry-on?

Yes! Most mini breaks only require a small suitcase or travel bag if you pack strategically.


What is the best bag for a mini break?

A small carry-on suitcase or travel backpack works perfectly for short trips.


Should I pack extra clothes just in case?

Try to avoid it. Stick to planned outfits and versatile pieces instead.


How do I keep my suitcase organised?

Packing cubes and small travel pouches help keep everything neat and easy to find.

The beauty of weekend getaways is their accessibility.

You don’t need months of planning or a huge itinerary. Just a destination that excites you, a small bag, and a couple of days to explore.

Sometimes the shortest trips are the ones that stay with you the longest.

Bon voyage!

Evelyn Smith xxx

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